What does a growth marketer do?
We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.
8 posts
We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.
We spoke to 4 different PMMs at technical companies and asked them to tell us about product marketing in early-stage startups.
So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?
How to find great topics, get over your writer's block, and stay organized.
Some data on how saturated the world of developer tools has become, and why you need to stand out.
Lessons learned from working on open source community at HashiCorp and more.
Two types of developer advocates and how to hire and evaluate them.
I gathered data over a few months - the results will not surprise you.