Don't start a PLG company (too early)
Why opening your product to the world too early dooms so many technical companies.
Topic: Sales
8 posts
The best way to find your first customers is to email them
Sourcing customers directly gives you better feedback and faster cycles than launching to the void.
Inside the engineering pipeline that replaces an entire SDR team
A practical look at how Troy at WarpStream builds automated pipelines instead of hiring SDRs.
Sales prospecting is becoming an engineering problem
Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.
Don’t price your product until you absolutely have to
Good pricing is about figuring out what your concrete value is to an organization: don't rush it.
Common mistakes with early pilots
Ways that founders tend to mess up their first few pilots, so you can try and get yours right.
You’re going to fail your first pilot, and that’s okay
Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.
Scaling sales: how to hire your first salesperson
How technical founders should think about when and how for your first sales hire.