We asked growth marketing leaders at technical companies how they define their job, what their day-to-day looks like, and when you should hire your first growth marketer.

We spoke to 4 different PMMs at technical companies and asked them to tell us about product marketing in early-stage startups.

So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?

Some data on how saturated the world of developer tools has become, and why you need to stand out.

Two types of developer advocates and how to hire and evaluate them.

I gathered data over a few months - the results will not surprise you.