Author

Mark LaRosa

Don’t price your product until you absolutely have to

Good pricing is about figuring out what your concrete value is to an organization: don't rush it.

Common mistakes with early pilots

Ways that founders tend to mess up their first few pilots, so you can try and get yours right.

You’re going to fail your first pilot, and that’s okay

Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.