How to think (carefully) about why products should or shouldn't be open source.

There are a lot of developer tools out there

Some data on how saturated the world of developer tools has become, and why you need to stand out.

Inside the engineering pipeline that replaces an entire SDR team

A practical look at how Troy at WarpStream builds automated pipelines instead of hiring SDRs.

Sales prospecting is becoming an engineering problem

Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.

Don’t price your product until you absolutely have to

Good pricing is about figuring out what your concrete value is to an organization: don't rush it.

Common mistakes with early pilots

Ways that founders tend to mess up their first few pilots, so you can try and get yours right.

Tips for building stronger OSS communities

Lessons learned from working on open source community at HashiCorp and more.

You’re going to fail your first pilot, and that’s okay

Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.

Essential frameworks for early stage technical recruiting

Replicable, data-driven frameworks for assessing and closing top candidates.

How do I (and should I?) hire a Developer Advocate?

Two types of developer advocates and how to hire and evaluate them.

When should early-stage startups hire a designer?

The right time to hire your first designer, and why.

A Step-by-Step Approach to Outbound Talent Sourcing

Embracing outbound recruiting and how to find compelling talent.

What gets to the front page of HackerNews?

I gathered data over a few months - the results will not surprise you.

Scaling sales: how to hire your first salesperson

How technical founders should think about when and how for your first sales hire.