How not to launch your developer tool
So you’ve decided it’s time to launch your developer tool. How do you stand out from the crowd?
Don't start a PLG company (too early)
Why opening your product to the world too early dooms so many technical companies.
The best way to find your first customers is to email them
Sourcing customers directly gives you better feedback and faster cycles than launching to the void.
Debugging your recruiting funnel: the 3 metrics that matter most
Treating your recruiting funnel like a product will help you solve the right problems and close better candidates faster.
Tips for founders to improve their technical writing
How to find great topics, get over your writer's block, and stay organized.
Good and bad reasons to be open source
How to think (carefully) about why products should or shouldn't be open source.
There are a lot of developer tools out there
Some data on how saturated the world of developer tools has become, and why you need to stand out.
Inside the engineering pipeline that replaces an entire SDR team
A practical look at how Troy at WarpStream builds automated pipelines instead of hiring SDRs.
Sales prospecting is becoming an engineering problem
Forward thinking teams are starting to choose automated pipelines over teams of low skill SDRs.
Don’t price your product until you absolutely have to
Good pricing is about figuring out what your concrete value is to an organization: don't rush it.
Common mistakes with early pilots
Ways that founders tend to mess up their first few pilots, so you can try and get yours right.
Tips for building stronger OSS communities
Lessons learned from working on open source community at HashiCorp and more.
You’re going to fail your first pilot, and that’s okay
Don't freak out if your first POC doesn't go as planned – failing is actually good, if you can learn to do it well.
The importance of your company pitch
Essential frameworks for early stage technical recruiting
Replicable, data-driven frameworks for assessing and closing top candidates.
6 Steps To Navigating Enterprise Buying Patterns
How to build an interview process
How do I (and should I?) hire a Developer Advocate?
Two types of developer advocates and how to hire and evaluate them.
How to pick and work with an external recruiting firm
When should early-stage startups hire a designer?
The right time to hire your first designer, and why.
Tough conversations: how to reject candidates
A Step-by-Step Approach to Outbound Talent Sourcing
Embracing outbound recruiting and how to find compelling talent.
Engineering hiring for early stage startups
Design hiring for early stage startups
Product Hiring for Early Stage Startups
What gets to the front page of HackerNews?
I gathered data over a few months - the results will not surprise you.
Scaling sales: how to hire your first salesperson
How technical founders should think about when and how for your first sales hire.